Dutch Bros Coffee is hoping to open a second Turlock location after submitting plans to the City last month, but not everyone in town is excited.
Turlock’s first Dutch Bros location opened last September across the street from Stanislaus State and has been busy ever since. Now, the company is looking to add to its Turlock success with a double drive-through location in the Turlock Town Center. When Mundo’s Latin Grill eventually moves to another space within the shopping center, Dutch Bros hopes to take over the restaurant’s building and cater to even more coffee connoisseurs.
For the family-owned coffee shop Alison’s Cafe House, located just down the road at 219 W. Canal Dr., the news was like déjà vu. Last October, the small business spearheaded an online petition after they realized a Starbucks would be built across the street from them and worried about going out of business. Although the petition to stop the Starbucks’ construction received over 2,500 signatures, the effort came well after the City’s deadline to appeal the project.
Now, Emita Paris of Alison’s Cafe House is wondering if the coffee shop will be able to survive twice the competition. Since the first Dutch Bros location opened, she said her family’s business has lost half of its revenue despite the competition being located across town.
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