Wetzel’s Pretzels opens permanent location in Monte Vista Crossings

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After a summer season in 2020 traveling throughout Turlock in a food truck, Wetzel’s Pretzels is officially serving customers out of a new brick-and-mortar location at Monte Vista Crossings. 

Located in the former Dickey’s Barbecue Pit space next to Jamba Juice, Gyros & More and Panda Express, Turlock resident Tony Zaia couldn’t be happier to open his fourth Wetzel’s Pretzels restaurant in his own community. Zaia owns and operates three other locations in the Modesto and Merced malls and was forced to sell in Turlock out of the company’s food truck when the pandemic first hit last year. 

He had been hoping for a spot in Monte Vista Crossings for over five years, he said, and the community’s support of the Wetzel’s Pretzel’s truck only confirmed that Turlock would be the perfect landing spot for his next store.

“This has really been special here in Turlock. From day one when we brought in the truck until now, the community has been extremely supportive,” Zaia said. “COVID created an opportunity and when they called me to say there was an open spot, I jumped on it because I’ve been waiting for a long time. I knew that location is robust and busy, and so far it’s been true to my thinking.”

The new Wetzel’s Pretzels in Turlock celebrated its grand opening last Friday and the community celebrated, too. Now Turlockers have a permanent, one-stop shop for all of their pretzel needs, from knots topped with jalapenos and pepperoni to sweet, cinnamon-topped bites. 

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