Denair resident creates scrunchie success one stitch at a time

in business

Style fads come and go, but Denair resident Courtney Van Fleet is turning her creativity into profit through one timeless accessory. 

The 25-year-old entrepreneur and Denair High School graduate first learned to sew in 2017 after her grandmother encouraged her to take a class, she said. Since then, her sewing skills have grown from hand stitching drawstring bags to now producing anywhere from 300 to 400 scrunchies per month through her business, Sew Stitch’n Cute.

Van Fleet’s customer base started out small, but when a friend posted a photo of a Sew Stitch’n Cute scrunchie in 2019, she gained hundreds of new followers on her Instagram page and was flooded with requests for the stretchy, fluffy hair accessories. The business today boasts nearly 3,000 followers and Van Fleet has turned her talents into a full-time endeavor, spending four to six hours per day sewing scrunchies, keychains, steering wheel covers and even masks.

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