Auction Outreach Beyond the Block

in Food

It's no question the livestock and agricultural industries have seen the importance of community sacrifice and spirit in 2020. A global pandemic, economic market swings and unexpected natural disasters continue to challenge rural livelihoods. But much like the livestock they raise or the crops they cultivate, ag communities continue to prove resilient.

Livestock auctions have been a source of economic opportunity and community morale for decades. Though this year posed numerous obstacles to those in the livestock industry, auctions continue to invest in the health and longevity of their communities.

Turlock Livestock Auction Yard (TLAY), located in Turlock, California, has been assisting with and supporting events in their community for over 30 years. Representative for Turlock and Manager of Dairy Video Sales, Jake Bettencourt, says the relationship between auctions and their communities has always been intertwined.

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